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nike trash talk.
Promoted as the brainchild of Nike star endorser and big time environmentalist Steve Nash, last month Nike released the Trash Talk – the first high-end running shoe made not just out of environmentally...
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honda: “plant this letter”.
Green is the new Ad. As part of it’s new drive to raise the green-cred on it’s lawn and garden vehicles, Honda sent out a direct mail letter that literally grows. Once soaked in water and planted in...
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caroline wetterling: gro.
Ok, so let me try and explain the many reasons why I love this. Firstly, at the risk of understatement, plants are awesome. I read once that you should try and have a living thing in every room of your...
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twitchen: lampshade.
Daddy likey. I realize that to some this might tread a little too close to a 1989 Blanche Deveraux nouveau Miami vibe, but to me the quality of the print gives just the right organic feel. If anybody...
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mtv switch: “3650”.
MTV’s Public Service Announcements (PSAs) are always beyond kick ass. They find the ideal blend of visual style, music, genuine emotion, and entertainment that all companies should aspire to when...
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adidas grün: “guerilla gardeners”.
I’ll spare you my usual brand-cult diatribe about how I worship the ground Adidas walks on…oh shit, too late. So Adidas is the king. Once again, they go beyond merely creating and marketing a product...
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mathieu lehanneur: flood restaurants.
In his ground-breaking new interiour design for Paris’ Flood Restaurants, visionary designer Mathieu Lehanneur has taken the integration of ecology and experiential design to new heights. Sleek round...
View Articlewwf canada: “zero carbon”.
Smart. So so smart. This definitely goes down into the “wish I had thought of that” file. And it’s Canadian to boot. Taking the concept of recycling into a more virtual realm, WWF Canada’s latest spot,...
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anna garforth: mossenger.
UK designer Anna Garforth has gone above and beyond green-washing to create a truly biodegradable and all natural graffiti. With “Mossenger” she’s created living, breathing, and sustainable outdoor...
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surfrider foundation: catch of the day.
This is smart. Super smart. It’s getting more and more rare to see an actual, honest to goodness guerilla campaign that involves both a surprise and an insight tied together with a purpose. Slapping...
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